Citi Strata Elite® Card Experience
This page showcases my UX design work on the Citi Strata Elite Card mobile experience, highlighting the design decisions and interface elements that shape how users interact with the card’s features and benefits. From intuitive navigation to a refined visual design, the focus was on creating a seamless mobile experience that makes exploring rewards, travel perks, and card features feel simple and accessible.
Explore the work below for a closer look at the mobile interface, key design elements, and the overall experience I helped shape.
Challenge
Designing the user experience for a new luxury credit card like the Citi Strata Elite Card meant finding the right balance between a premium brand experience and everyday usability. The challenge was to translate the exclusivity of a luxury card into a mobile experience that felt sophisticated and elevated without compromising clarity, accessibility, or ease of use.
Promotional Photos of my work
What catches attention
The Citi Strata Elite Card positions itself as a premium travel and lifestyle card, offering a range of rewards and exclusive benefits designed to enhance the cardholder experience. With opportunities to earn up to 12 ThankYou® Points per dollar on eligible hotel bookings, car rentals, and attractions through Citi Travel, alongside access to over 1,500 airport lounges worldwide through Priority Pass Select, the card offers significant value for users who prioritize travel and lifestyle experiences.
From a UX perspective, these benefits created an opportunity to design a mobile experience that makes the card's value more visible, accessible, and easy to understand. By simplifying navigation, improving benefit discovery, and presenting rewards information clearly, the experience aims to help users make the most of their membership while reducing friction in everyday interactions.
Ultimately, success means more than presenting premium features. It means helping users understand, access, and confidently engage with the benefits available to them through a seamless and intuitive mobile experience.
Screenshots of the live experience
Bringing the design to the next level.
I applied my UX design skills by focusing on how users navigate, understand, and interact with the Citi Strata Elite Card mobile experience. Through information architecture, user-centered design, and thoughtful visual hierarchy, I structured each section to make important features, rewards, and travel benefits easier to discover. I considered the user's journey throughout the experience, identifying opportunities to simplify navigation, establish clear content priorities, and create consistency across the interface. By combining usability principles with a premium visual direction, I designed an experience that balances functionality and elegance while keeping the user's needs at the center of every design decision.
How did the card preform?
The launch of the Citi Strata Elite Card marked an exciting step into the premium rewards space, combining elevated travel and lifestyle benefits with a renewed focus on the cardholder experience. Citi's Strata card family saw 38% growth in new accounts in FY2025, highlighting growing momentum across its rewards portfolio. With the Strata Elite offering premium perks and nearly $1,500 in potential annual value, the opportunity was to translate these benefits into a mobile experience that feels as elevated as the card itself. As a UX designer, I focused on making these features more intuitive to explore, easier to understand, and seamless to navigate, bridging the gap between the value the card offers and how users experience it digitally.
